Wake Up With The King...I THINK NOT!

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You've just woken from a glorious slumber. The soothing sound of chirping birds greets your ears. You're of course a tiny bit aggitated, because more sleep is a much more appealing option than the usual school or work, but this is the same predicament you face everyday. You know what must be done. So you get up, brush your teeth, eat breakfast, etc. Nothing out of the ordinary…

Now imagine this...once again you awake from a sanctuary of dreams and rest. The birds are still singing. Only something is wrong. You feel something, a presence...beside you in your cozy bed. Only you slept alone last night. There was no partying the night before, no regretful evenings...no reason for there to be anything or anyone there. So you turn over and...

A man in burgandy robes and an oversized mask of a smiling, bearded, male face wearing a crown is staring at you.

I don't know about anyone else, I can only describe how I believe my own reaction to such a situation would play out. Now this is how I'd HOPE to react...assuming that I wouldn't pass out at first glance at creature before me. First I'd scream, loud and screetchy as always. Then in a mad rush I'd hurl myself from my bed, with my luck hittting my head against the nightstand and giving myself a concussion. If by some miracle I missed the bedside table, or any object that may be a potential hazard that is, I'd run. Perhaps I'd grab something heavy for defensive purposes. Though, at that point I think my main goal would be to simply get away.

I hope I never have to find out how I actually would respond to such a greeting, but I know for a fact I sure wouldn't accept a sandwich offered by the intruder. We wouldn't hang out with each other there on my bed. I wouldn't laugh with him and allow him to touch my knee.

I find Burger King's “Wake Up With The King” adds highly disturbing. If I recall correctly my reaction towards first viewing this commercial was, “Ewwwww…” He is in no way an endearing mascot. He isn’t adorable and sassy like the “Yo Quiero Taco Bell” dog. He doesn’t charm me as the Geico Gecco does. He is just plain creepy. The imprint The King’s advertisments leaves does not make me crave BK’s newest breakfast sandwich, but rather leaves me unnerved at the awkward and bizarre scene he creates. On many occasions he breaks into homes, intrudes onto the property of everyday folks and has the nerve, or maybe even decency, to offer them a sandwich. Whether he does what he does with pure intentions or not, the situations he creates are beyond sketchy.

The Burger King in no way makes me want to try a breakfast sandwich, no matter how abundant or delicious the egg, bacon and cheese may be. If anything, the Burger King further encourages me to be certain I lock my doors and windows each night...and maybe even sleep with a knife under my mattress.